With so many people spending more time at home, 2020 is a year of growth YouTube. During this time period, the platform recorded a 25% increase in video viewing time worldwide. By 2021, the goal of service is to maintain this pace. To do this, YouTube is even considering increasing revenue for content creators.
At least that’s what Susan Wojcicki, YouTube’s CEO, said. The CEO reported that, even though 2020 was a challenging year given the circumstances, the number of channels involved YouTube Partner Program (YPP) Last year it more than doubled. Through this program, a channel can monetize YouTube Premium subscriptions or promotions.
A reflection of this comes before 2020. Citing an Oxford Economics report, YouTube explains that, in 2019, its ecosystem contributed about $ 16 billion to US GDP, equivalent to 345,000 full-time jobs.
In the same year, the YouTube partnership contributed about £ 1.4 billion to Britain’s GDP and € 515 million to France’s GDP, to give some examples outside of the United States.
Wojcicki talks about supporting more content creators by improving the transparency of the service’s policy (basically, what can be published on the platform) and generating additional revenue streams. .
Like? It is not clear. But YouTube explains that content creators are increasingly finding ways to earn revenue, taking the practical example that by 2020, the number of channels has increased revenue using features like Super Chat, Special stickers and Channel club tripled.
Obviously, the platform will further promote the use of these tools.
YouTube of the Future
By 2021, YouTube also predicts new directions. It starts out by encouraging the creation of content specifically designed for mobile devices. So the platform promises to expand the YouTube Shorts, a way to compete with TikTok.
TV content is also in the plan. That’s why YouTube promises to improve the experience of using the platform on the big screen. This includes, as an example, improving voice navigation within the service.
There is more. YouTube knows that a lot of people search for products on the platform before deciding to buy, so so integration with e-commerce systems It will also be one of the focus (and will likely correspond to one of the revenue options for content creators).
A beta program that includes beauty and electronics-focused channels is in progress to test e-commerce on YouTube.